To compete successfully in a dynamic market, executives must be able to see things from their competitors’ point of view. But too often, business leaders view their competitors’ actions as irrational. By failing to take them seriously, they are caught off guard, unable to act or react effectively.

In his upcoming book, Inside the Competitors Mindset, author John Horn makes the case that by applying some relatively simple techniques, companies can better understand what their competitors are likely to do and thus be prepared when the time comes.

In this webinar, you will learn:

  • Why it’s so common to think of competitors as irrational.

  • Four practical steps to understand your competition.

  • How to gain competitive insight through the use of black hat exercises and war games.

John Horn
Professor, Olin Business School at Washington University
John Horn is professor of practice in economics at Washington University in St. Louis’ Olin Business School. He is the author of Inside the Competitor’s Mindset: How to Predict Their Next Move and Position Yourself for Success (MIT Press, 2023).
Abbie Lundberg
Editor in Chief, MIT Sloan Management Review
Abbie Lundberg is editor in chief at MIT Sloan Management Review. She will moderate the session.