About
This fall, George Westerman, senior lecturer at the MIT Sloan School of Management, leads a three-part webinar series, “Generative AI in Business: Unraveling Myths, Finding Opportunities, and Preparing Your Organization.”

In this session, we investigate opportunities to use GenAI to transform existing ways of doing business, either radically or incrementally. We’ll explore:


  • Four key areas of opportunity: customer experience, employee experience, operations, and business models.

  • Where GenAI may augment, automate, or innovate existing practices.

  • New businesses in the GenAI space.



Webinar Sponsored by:
Presenters
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George Westerman
Senior Lecturer, MIT Sloan School of Management
George Westerman is a senior lecturer at the MIT Sloan School of Management, a pioneering researcher on digital transformation, and author of Leading Digital: Turning Technology Into Business Transformation.
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Noémie Ellezam
Chief Digital Strategy Officer, Société Générale
Noémie Ellezam is chief digital strategy officer at Société Générale, within the Group Innovation Team.
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Abbie Lundberg
Editor in Chief, MIT Sloan Management Review
Abbie Lundberg is editor in chief at MIT Sloan Management Review. She will moderate the session.
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