This fall, George Westerman, senior lecturer at the MIT Sloan School of Management, leads a three-part webinar series, “Generative AI in Business: Unraveling Myths, Finding Opportunities, and Preparing Your Organization.”

In this session, we investigate opportunities to use GenAI to transform existing ways of doing business, either radically or incrementally. We’ll explore:

  • Four key areas of opportunity: customer experience, employee experience, operations, and business models.

  • Where GenAI may augment, automate, or innovate existing practices.

  • New businesses in the GenAI space.

Webinar Sponsored by:
George Westerman
Senior Lecturer, MIT Sloan School of Management
George Westerman is a senior lecturer at the MIT Sloan School of Management, a pioneering researcher on digital transformation, and author of Leading Digital: Turning Technology Into Business Transformation.
Noémie Ellezam
Chief Digital Strategy Officer, Société Générale
Noémie Ellezam is chief digital strategy officer at Société Générale, within the Group Innovation Team.
Abbie Lundberg
Editor in Chief, MIT Sloan Management Review
Abbie Lundberg is editor in chief at MIT Sloan Management Review. She will moderate the session.